A great economic position is never done by accident. Tesla has become the most desired EV in the world, thanks to bold business decisions.
Before becoming the pioneer of electric cars, Elon Musk was a young man with a suitcase full of dreams. The first entrepreneurial attempt was made by the South African, together with his brother Kimbal with the creation of Zip2, a web software company that made life easier for tourists through the creation of online city maps.
The South African was also noticed by large editorial groups, such as the New York Times and the Chicago Tribune which, within a few years, considered the idea very attractive. Musk signed contracts and after a few years Compaq bought Zip2 for $307 million. At 28, Musk grossed $22 million and might as well have decided to live his life in luxury.
Not even the time to acquire the money from the bank, he decided to invest the proceeds from the sale of Zip2 in the online financial services company X.com. The company opened the scenario of payments via e.mail, and thanks to the merger with Confinity gave birth to PayPal. The latter was acquired by eBay in 2002 for 1,5 billion dollars, making Musk one of the richest young entrepreneurs in the world.
Once again Musk could have decided to live his life with even more comfort, but he decided to launch himself into the space business with the well-known SpaceX company of which he became the CEO and CTO. The dream of developing an architecture for interplanetary mass transportation led him to the creation of several rockets. The Tesla Roadster, the first historical model of its Palo Alto car manufacturer, it was launched into space with the maiden flight of the Falcon heavy, giving the world an image of brilliant innovation.
Creating a symbol
In 2004 Elon Musk launched into the Tesla project, believing it possible that a new brand could somehow undermine historical realities such as Ford and General Motors in the United States. Almost twenty years later we can say that the intuition of the South African was extraordinary. Assisted by enlightened engineers, the Tesla brand has accelerated the world's transition to sustainable energy, making it possible for drivers to harness the capabilities of lithium-ion batteries or even take their hands off the wheel through autonomous driving technology. Tesla, shock accident: the car is practically destroyed.
After the Roadster model, derived from the basis of a Lotus Elise, the Palo Alto house created the first luxury sedan. Unveiled in 2012, the Model S marked the design of future models. Later came the Model X and then the entry level Model 3. The large-scale success gave a different image to Musk. NoIn 2018, the goal of 5000 Tesla Model 3s produced per week was achieved. The Model Y, derived from the small Model 2020 sedan, was also launched in 3. The Fremont plant is one of the largest production sites in California.
Tesla electric motors
Electric cars in Spain have not yet had a massive diffusion, but for the simple fact that the prices are not within the reach of the mid-range. Musk recently declared that the Tesla price list was prohibitive, reducing the cost of the Model 3. Another aspect that made possible the triumph of sales of Californian electric cars in the States was the creation of the Supercharger columns which, in record time, allow plug-in charging of cars.
Teslas feature liquid-cooled AC permanent magnet synchronous motors with variable frequency drive or front-mounted (AWD vehicles) liquid-cooled AC induction motors with variable frequency drive. Tesla would have liked to disengage from Panasonic to make batteries independently. The issue has raised the antennas of Daimler, Volkswagen, Volvo, Toyota and Honda, which also have partnerships with the main battery module manufacturers.
